Thursday, July 31, 2008

RGV' Innovative New Marketing Strategy : Watch 'Phoonk ' Alone In Theatre And Win Rs.5 Lakh


After the failure of Contract,Ram Gopal Verma has devised a new way to promote his new film,Phoonk which is a flick based on
superstition and black magic.It is set to release next month.And if reports are to be believed,Ramu claims that Phoonk is
the scariest of all his horror films.So much so that now Ramu and producer,Azam Khan,have,rather immodestly,announced a
prize money of Rs 5 lakh for anyone who can dare to see the film all alone in the theatre. Darna strictly mana hai..
Azam Khan says, “We're confident that the film is so scary that it will be extremely difficult to watch it all alone in a
theatre. We will be running a contest and giving out details on our website about how to participate in it. Right now we
have decided that we will screen the film for the winners of the contest a few days before the release of the film, that is
on August 22. At the moment we have planned four trials that we will screen in a preview theatre.”The condition is simple -
anyone who wants to win Rs 5 lakh has to watch the film from start to finish,without getting out of the theatre .The contest
will be well-publicised .We are now working out the logistics of date and time.”Although Ram Gopal Varma remained
unavailable for comment, his close friend says, “Ramu is very confident of the film and knows that he has made one of the
scariest film on black magic and that's why he is ready to challenge viewers.” Any takers???

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