When Yash Chopra won the 'Power' award at the Filmfare not so long ago,his production company was undoubtedly the numero uno
in the film industry.But suddenly the company seems to have gone into a slump.W
ith almost all their movies like Neal n Nikki,Kabul Express, Ta ra rum pum , Jhoom Baraabar Jhoom, Laaga Chunari Mein Daag,Aaja Nachle and Tashan bombing at the box office,
Yash Raj films is going through an extended rough patch.Even Mr.Yash Chopra himself publicly criticised the movie making
gaint,now managed by his son Aditya Chopra for bad marketing strategies and sluggish scripts.Although the biggest hit of
last year did come from the Yash-Raj banner in the form of 'Chak De India',the company is desperately searching for that one
commercial masala flick with which they could strike gold and get back onto ruling terms in the industry.The company' very
strength,the power of their banner is working against them these days with people thronging to theatres in the first week
expecting those 'larger than life' lovestories in wonderful foreign locales just to end up dissapointed..and then starts
the downfall.Its not that these movies have'nt done good business, its just that they are no where close to the standards
that Yash-Raj sets.Personally all these movies were just an average offering in some very sumptuous packaging.I ve seen the
trailers of Bachna Ae Haseeno and not too surprisingly, i think it is finding the road to nowhere as well.Hopefully they
prove me wrong...Yash Raj also has quite a few star studded movies in the pipeline..with the animation film by Jugal Hansraj
titled 'Road Side Romeo' starring Saif Ali Khan the Shah Rukh Khan starrer 'Rab Ne Bana Di Jodi' the company is hoping to
set the record straight before entering 2009.
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